The Center for Working Families names Che D. Watkins President and CEO
Accomplished community leader to head workforce development agency
Atlanta, GA (July, 2015) – The Board of Directors of The Center for Working Families, Inc. (TCWFI) is pleased to announce that Che D. Watkins is joining the organization as its new President and CEO, effective Monday, July 21, 2014.
“After a deliberate and thorough search, we feel fortunate to welcome such an amazing talent to lead our organization. Che’s passion for families and children is matched only by her extensive experience leading and advocating for large-scale regional issues with direct impact on the total community. Che joins us at a critical moment for TCWFI as we move forward and continue our growth trajectory, with expansion and enhancement of programs and services designed to support families by stabilizing and attaining their economic goals. We could not be more pleased with our selection,” said TCWFI Board Chairman Charles Ross.
Ms. Che Watkins has more than 20 years of experience in external affairs, public policy, business development, and finance. She most recently served as a consultant with the Atlanta Workforce Development Agency, serving as a liaison to the board. Che led the initial development of an organizational restructuring plan to make the agency more lean, efficient, and accountable. Prior to her time at AWDA, Che served as Education and Campaign Manager for the Metro Atlanta Voter Education Network (MAVEN) and Citizens for Transportation Mobility (CTM). MAVEN and CTM were the organizations established to execute the $9 million voter education and advocacy effort to draw 300,000 voters to the polls to pass an $8 billion transportation referendum for the metro Atlanta region.
She spent more than four years with the Metro Atlanta Chamber of Commerce as Vice President of External Affairs where she leveraged her acute skills to develop relationships with local government officials, metro area Chambers, regional and community nonprofits, corporate leaders and other community voices. She also managed the Chamber’s Greater Grady Task Force.
“I am deeply honored to join TCWFI and its amazing staff and volunteers. The enthusiasm, commitment and leadership shown to me during my introduction affirm
the results and impact I have always known from the Center. I am most excited to connect with the community, hearing from participants and working directly with them as partners to grow and deepen our impact,” says Che Watkins.
Che began her career with J.P. Morgan & Co. as a Financial Accountant and later as an Associate, before moving into client interfacing leadership positions for seven years at Bank of America. Che received a bachelor’s degree in Economics from Spelman College and her MBA from New York University. She is deeply rooted in the community, serving on local and regional boards including Hammonds House Museum, Art Papers Magazine, Atlanta Black-Jewish Coalition and United Way of Greater Atlanta. Volunteer and mentor work includes Spelman College, Junior League of Metropolitan Atlanta, Cool Girls, Inc., United Way VIP and others. She is a graduate of Leadership Atlanta, Class of 2009.
Rebecca Wallace, TCWFI Board Executive Committee Member adds “The Board also wants to thank Natallie Keiser for the phenomenal work she has done as our Interim Executive Director. It was our goal, which Natallie has exceeded, to ensure that TCWFI would be a strong and effective organization at the time we hired our new leader. We also want to thank Jasmine Miller, Chief Operating Officer; Jomal Vailes, Chief Development Officer; and Nicholé Jefferson, Chief Finance Officer for their extraordinary leadership, hard work, and vision throughout the transitional process. “TCWFI would not be in such a strong place without all of their leadership.”